News & Media

Victorians Embrace Melbourne’s Museums

The decision to cut entry prices to Melbourne museums has led to a massive increase in attendance levels, Premier Steve Bracks announced today.
“Victorians have been voting with their feet since prices were reduced at the Melbourne Museum, Scienceworks and the Immigration Museum eight weeks ago,” Mr Bracks said.
Mr Bracks said Museum Victoria would today issue the 250,000th ticket across the three museums since May 14, when prices for children and concession card holders were scrapped and adults charged a flat $6 entry.
“That represents a massive 47 per cent increase on the 169,582 tickets issued over the same period last year,” Mr Bracks said.
“By making entry prices more affordable, we have been able to attract many thousands of extra visitors and make our museums more accessible to all Victorians,” he said.
Mr Bracks said visits to the three museums by children had increased by 88 per cent, concession card holders 139 per cent, and adults 22 per cent over the eight weeks.
Attendances totalled 135,720 (up 60 per cent) at Melbourne Museum, 92,062 (up 29 per cent) at Scienceworks and 21,840 (up 68 per cent) at the Immigration Museum since May 14.
Mr Bracks said feedback from visitors had confirmed that price had been a deterrent to many families visiting the museums, particularly Melbourne Museum, which had the highest entry charges of $15.
“Entry prices for families are now cheaper than an outing to the movies or the football, and visitors are enjoying the experience so much they are returning for new exhibitions,” he said.
“School holiday attendances have been through the roof, and tourists are also taking advantage of the cheaper entry fees,” he said.
The State Government provided an extra $30.3 million in the May Budget to put the museums on a more sustainable footing.
“We’re committed to making sure our museums continue to record, preserve and present the State’s heritage for present and future generations,” he said.