Jane Sydenham-Clarke, Manager, Marketing and Program, Federation Square.

Having led award winning Marketing and Program teams at both Federation Square and the Southgate Arts and Leisure Precinct, Jane Sydenham-Clarke has developed a particular interest in the transformation of the Yarra River and its contribution to revitalising Melbourne as an internationally recognised great city with vibrant public places that attract high visitation and engagement.

Currently at Federation Square her portfolio encompasses Events, Creative, Multimedia, Education, Marketing and Tourism portfolios and through these she places high priority on place making and community capacity building.

Previously Jane was the Director of her own consultancy company Iconica Pty Ltd specialising in social marketing and communications for various public authorities and corporations. Prior to this, as Precinct and Marketing Manager at Southgate Arts and Leisure Precinct, she facilitated a team across cultural, tourism, retail and property marketing. While as Marketing and Communications Manager at the Victorian Health Promotion Foundation her focus was on sports and arts sponsorship, media and communications to effect mass cultural change.

Jane came to these roles as a trained general and psychiatric nurse with academic qualifications from Monash University BA (Hons) Sociology and MA Communications, and is a graduate of the Leadership Victoria Program. Community contributions have included Chair Health Issues Centre and Committee of Management Centre for Grief Education