News & Media

Melbourne wins bid to host global ageing conference

Melbourne has won the bid to host the 2010 Global Conference of the International Federation of Ageing (IFA), which is expected to attract more than 2,000 delegates from 120 countries.
Minister for Senior Victorians, Ms Lisa Neville, said today that the right to host the IFA Conference had been secured by the Melbourne Convention + Visitors Bureau (MCVB) in partnership with the Council on the Ageing (COTA) Victoria, which is a member of the IFA.
“The Brumby Government is taking action for senior Victorians and hosting the IFA Conference provides Australia with an invaluable opportunity to learn from international best-practice on issues of ageing, and to share Victoria’s knowledge and experience in this important area of health and community development,” Ms Neville said.
“The IFA Global Conference creates a forum for industry professionals and private and public sector decision-makers to develop a worldwide response to issues on ageing.
“A particularly important component of this conference is the ‘Senior Officials’ Meeting, which, when last held in Copenhagen, saw 115 governments each prepare a paper on ageing issues associated with their country.”
Ms Sandra Chipchase, Chief Executive Officer of MCVB, said winning the right to host the conference underscores Melbourne’s exceptional bidding strategies and the world-class facilities offered by the new Melbourne Convention Centre.
“Melbourne’s world-wide reputation for, and expertise in, hosting major health-related international business events is growing. MCVB’s bidding expertise positioned Melbourne over other cities competing to host the Conference, such as Prague and Shizuoka in Japan,” Ms Chipchase said.
Ms Sue Hendy, Executive Director of COTA Victoria, said the conference agenda and the bid to the International Federation of Ageing had been several years in development.
“COTA Victoria is honoured to host colleagues such as policy activists, program developers, academics or older people from around the world,” Ms Hendy said.
“As populations are ageing around the world, it is important that bodies such as COTA join their international counterparts to discuss the needs and interests of older people, and to look at global approaches to policy development to assist our ageing communities live fulfilled and independent lives.”
The Conference is expected to inject more than $8 million to the Victorian economy based on an estimate of 6000 room nights for Melbourne.
Conferences such as this are major economic drivers for the city and will help Melbourne maintain our place as Australia’s primary destination for conventions.