News & Media

Government Announces Major Sponsorship Agreement For Federation Square

The State Government today announced a major sponsorship agreement for one of Federation Square’s most significant architectural achievements – the 450 seat amphitheatre. The Premier, Steve Bracks, said the major sponsorship coincided with news that Federation Square had finalised virtually all of the tenancies. Mr Bracks said while details of BMW’s 10-year sponsorship were confidential, the financial contribution from BMW would pay for the fit-out of the striking amphitheatre. “The amphitheatre will come to be regarded as a wonderful addition to Victoria’s rich architectural history,” Mr Bracks said. “It will be a fantastic performance space used for concerts, comedy and drama productions or public lectures – anything that can draw an audience of up to 450 people.” The Premier said the glass, zinc and steel structure would be a key feature of Federation Square on its completion. He said BMW, with its Australian headquarters in Mulgrave, was an excellent partner for Federation Square. “Today’s sponsorship agreement adds to other important contributions by BMW to Victorian community life, such as the company’s sponsorship of Melbourne Fashion Week and a number of sporting events,” he said.