Federation Square Proves A Hit In 2003-04
Federation Square is proving a huge hit with an estimated 7.15 million visitors in 2003-04, almost twice the initial target of four million. The Annual Report for Federation Square tabled in Parliament today shows 48 per cent of visitors were from the metropolitan area with 21 per cent from overseas and 20 per cent from interstate. Visitor numbers to the Square’s major attractions also exceeded expectations. They included: Approximately 1,169,000 visitors to the National Gallery of Victoria, Australia; An estimated 1,000,000 visitors to the Australian Centre for the Moving Image; and 812,000 visitors to the Melbourne Visitor Centre.The Minister for Innovation, John Brumby, said the annual report highlighted Federation Square as a success story for Victoria. Around 970 events were staged there in 2003-04, including the Melbourne International Arts Festival, the Melbourne Food and Wine Festival, the Official Olympic Torch Relay Welcome Ceremony and the AFL Season Launch. “Federation Square is recognised as a Victorian icon. It has become a must see destination for tourists and locals alike,” Mr Brumby said. The Annual Report finds that Federation Square is in a sound financial position reporting an operating profit before depreciation of $4.3 million.